Archive for July, 2010

eye opening – a website planning meeting

Friday, July 23rd, 2010

Today I had a good meeting with a business coach who wanted to refresh his website and get an idea of cost and procedures. He seemed very surprised at the many questions that I threw at him to organise his content and to find out what his main company strategy was, his “unique selling point” and the direction he wanted to take, his favourite types of work and what set him apart. And more!

I was in turn surprised at his surprise and thought “surely this is the only way how I can find out what type and style of website we should design for his business?” but he said that previously, he commissioned web designers to build a website and they built a website, not many questions asked.

So I guess we are much more than just ‘website builders’ – we put a lot of effort and time into the design process and of course the research process that comes before that – what are you about? What makes you tick? The business owner often plays a vital part in forming the soul of the business, and it is important to know the overall strategy. So for this gentleman, while his current website sold him as a personal coach, he only talked about corporate coaching to me and while his website didn’t set him apart much from other coaches, he was able to show me really quickly that he was really different from others, and that it is going to be quite easy to make that come across in a new web design.

So as a result, the tasks ahead are not only rebuilding his site, but restructuring his services, his presentation of himself and getting a strategy etched out to see what will be the most important thing for him, going forward. It was fun to meet and to dissect all this – I’d take as long as it needs to get to the bottom of it all, that is the foundation we need in order to offer a good web design service and an appropriate web development route, too.

we plan our web design week

Thursday, July 22nd, 2010

It is not easy to juggle all the different web development and design projects we are working on at any time, and we have got a great information management system for ourselves where we put useful information about the design projects, links to Sandcastle Web Design & Development ideas, and what we do and who is meant to do it. But it is lacking a really simple overview page, which should ideally be visual and colourful.

Well, Steffi has found it! It is called the big picture and we are able to create blobs in various colours. So one colour represents me (the Moustique pink of course) and I create as many pink blobs as needed to represent all my management tasks. Another colour represents Neville (a nice and friendly orange, as nice and friendly as he is), and various shades of blue and green represent our other web coders – they chose more sober and cool colours, quite fitting for a web developer, really. And my web and graphic designer ladies are a light shade of warm yellow. As beautiful as their web designs – or graphic designs, as we offer that as well.


So we have lots of blobs that show us which web design or graphic design projects need to be done, and if they are more urgent projects, they are bigger, and if they are less urgent, they are smaller. Cool! I am really excited – finally I can throw all the bits of paper away and just look at once central screen. For more tips on web design check out

Moustique Design move to Old Street

Monday, July 5th, 2010

Hello again!

It has been a busy few weeks and weekends what with the tradeshow-  and instantly afterwards, we rushed to get the business moved to the other end of town – in this scorching heat! We are now at 77 East Road near Old Street Tube station, and here is what our new set-up looks like: