I met a nice search engine optimisation specialist today. He’s done this for over a decade and knows a lot about the changes that Google (and the likes) implement in the way the search engines work. For many a dark art, I can only recommend to go with a specialist and hence we do not do SEO in house, as we don’t have the man (or woman!) power to really get to the bottom of this.
These people need not only know about marketing, they need to know about the way search engines work and why Amazon is higher up in the rankings than your site.
Ross will get back with a few evaluations of our customer’s sites and give me his opinion and a quote as to what he would typically charge for work on them. It is always so hard to tie these SEO people down on price, so let’s see what he says. To be fair, he has some packages on his web site, and as with most companies, his site is sooo not search engine optimised, so you cannot judge from it, and I better not link to it…
Talking about linking to something; he says that it is important to have LOTS of incoming links, so make sure you go onto forums and sign your signature with a link to your web site, and put press releases out, get onto directories and more.